Supplements are often met with cynicism, especially when it comes to skin-enhancing formulas, but INGENIOUS is doing things differently. Collagen is found naturally in the body and plays a crucial role in the skin’s elasticity, firmness and brightness. It has been proven that, from our mid-twenties, we lose 1.5% of our collagen every year meaning that, by the age of 60, most women will have lost around 80% of their collagen. With 20 years of research behind it, Ingenious Collagen’s formulas are not only backed by science but it’s the world’s first patented and independent clinically proven collagen supplement. And work it does – in a 12-week clinical trial, it was proven to significantly improve the quality of skin in 98% of women tested. Moreover, 77% saw a reduction in fine lines and 83% saw an improvement in elasticity.